456be Privacy Policy — How We Protect Your Data
456be is committed to protecting the privacy of every player on the platform. This policy explains what data we collect, why we collect it, and how it is kept secure.
This Privacy Policy ("Policy") describes how 456be ("456be", "we", "us", "our") collects, uses, stores, and shares personal information about individuals ("you", "your", "Player") who access or use the 456be website and associated platform services. 456be is the data controller responsible for your personal information collected through the Platform.
By accessing the 456be Platform, registering an account, or using any of our services, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to this Policy, you must not use the 456be Platform.
Your Privacy at a Glance
1.Who We Are
456be is an online casino and sports betting platform serving players in Bangladesh. The platform operates the website at https://456be.app and all associated mobile and web-based services. For the purposes of this Privacy Policy, 456be is the data controller — meaning we are responsible for deciding how your personal information is collected and used.
If you have any questions about how 456be handles your personal data, or if you wish to exercise any of the rights described in this Policy, you may contact us at any time via email at [email protected]. Our support team is available 24 hours a day, 7 days a week.
2.Information We Collect
456be collects personal information in a number of ways depending on how you interact with the Platform. The categories of personal information we collect are set out below.
3.How We Use Your Information
456be uses the personal information we collect for the following specific purposes. We will only use your personal data in ways that are compatible with the purpose for which it was originally collected, or where we have a valid legal basis to do so.
- To create and manage your 456be player account, verify your identity, and process your registration in accordance with our Terms and Conditions and applicable KYC requirements.
- To process your deposits and withdrawals via bKash, Nagad, Rocket, Upay and other supported payment methods, and to maintain accurate records of all financial transactions on your account.
- To provide, personalise, and improve the 456be gaming experience — including delivering relevant game recommendations, tailoring promotional offers to your activity profile, and optimising platform performance on your device.
- To monitor gaming activity for responsible gaming purposes, including detecting patterns that may indicate problem gambling, and to administer deposit limits, session reminders, and self-exclusion requests in accordance with our Responsible Gaming Policy.
- To comply with anti-money laundering (AML) obligations and other applicable legal and regulatory requirements, including monitoring transactions for suspicious activity and reporting obligations where required by law.
- To communicate with you about your account, including account notices, security alerts, transaction confirmations, bonus notifications, and responses to support requests submitted through the 456be help centre.
4.Legal Basis for Processing
456be processes your personal data on the following legal bases, depending on the specific purpose of the processing activity.
- Contract performance: processing necessary to provide the services you have requested, including account creation, payment processing, and customer support.
- Legal obligation: processing required to comply with applicable laws and regulations, including AML obligations, KYC requirements, and reporting obligations to relevant authorities.
- Legitimate interests: processing for purposes that are in our legitimate business interests, provided those interests are not overridden by your rights — for example, fraud detection, platform security, and improving our services.
- Consent: where we have asked for and obtained your explicit consent to process your data for a specific purpose, such as sending you marketing communications about 456be promotions and offers. You may withdraw consent at any time.
5.Sharing Your Information
456be does not sell your personal data. We share your personal information only in the limited circumstances described below, and always subject to appropriate data protection safeguards.
- Service providers: 456be shares data with carefully selected third-party service providers who assist in operating the Platform — including payment processors (bKash, Nagad, Rocket, Upay), game content providers (Evolution Gaming, Pragmatic Play, Ezugi, NetEnt, Microgaming), identity verification services, and IT infrastructure providers. All such providers are contractually bound to process your data only as instructed by 456be and to maintain appropriate security standards.
- Legal and regulatory authorities: 456be may disclose personal data to law enforcement agencies, regulatory bodies, or other government authorities where required to do so by applicable law, court order, or where 456be reasonably believes disclosure is necessary to prevent fraud or other illegal activity.
- Business transfers: in the event that 456be undergoes a merger, acquisition, or sale of all or part of its business assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and your data will continue to be protected in accordance with this Policy.
- With your consent: 456be may share your data with other parties where you have given us your explicit consent to do so.
6.Cookies and Tracking Technologies
456be uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small data files placed on your device when you visit 456be. We use the following types of cookies.
- Essential cookies: required for the Platform to function correctly. They enable secure login sessions, remember your preferences, and allow payment processing to operate properly. These cookies cannot be disabled without breaking Platform functionality.
- Analytics cookies: used to understand how players use the Platform, which pages are most visited, and where technical issues occur. This data is aggregated and anonymised. Analytics cookies help 456be improve the platform experience for all Bangladesh players.
- Preference cookies: used to remember your language settings, display preferences, and other customisations you have made to your 456be account experience, so you do not need to re-enter them on each visit.
You can control and manage cookies through your mobile browser settings. Please note that disabling essential cookies will affect your ability to use certain features of the 456be Platform, including secure login and payment processing. 456be does not currently respond to "Do Not Track" browser signals.
7.Data Retention
456be retains your personal data for as long as your player account remains active and for a period thereafter as required by applicable legal, regulatory, and compliance obligations. In general, account data and transaction records are retained for a minimum of five years following account closure to satisfy AML and financial record-keeping requirements.
Where personal data is no longer required for the purpose for which it was collected and there is no legal obligation to retain it, 456be will securely delete or anonymise that data. If you would like further information about the specific retention periods applied to your data, please contact us at [email protected].
8.Data Security
456be takes the security of your personal data seriously and implements a range of technical and organisational measures to protect your information against unauthorised access, loss, destruction, or alteration. Key security measures used by 456be include 256-bit SSL encryption for all data in transit, secure encrypted storage for data at rest, role-based access controls restricting staff access to personal data on a need-to-know basis, regular security audits and penetration testing of the Platform, and two-factor authentication options for player account access.
While 456be takes all reasonable steps to protect your personal data, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, 456be will notify affected players without undue delay and will take all necessary steps to contain and remediate the breach.
9.Your Privacy Rights
As a user of the 456be Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact 456be at [email protected]. 456be will respond to all valid requests within a reasonable timeframe.
- Right of access: you may request a copy of the personal data that 456be holds about you, together with information about how it is being used and with whom it has been shared.
- Right to rectification: if any personal data held by 456be about you is inaccurate or incomplete, you have the right to request that it be corrected or completed without undue delay.
- Right to erasure: you may request that 456be delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful. This right is subject to 456be's legal data retention obligations.
- Right to restriction: in certain circumstances you may request that 456be restrict the processing of your personal data — for example, while the accuracy of data is being contested or while an objection to processing is being considered.
- Right to object: you have the right to object to the processing of your personal data where 456be relies on legitimate interests as the legal basis for processing. You also have the right to object at any time to the use of your data for direct marketing purposes.
To exercise any of these rights, please contact us at [email protected] with a clear description of your request. We may need to verify your identity before processing your request. 456be will not charge a fee for handling data rights requests in ordinary circumstances.
10.Children's Privacy
456be is strictly an adult platform. The Platform is not directed at, and is not intended for use by, individuals under the age of 21. 456be does not knowingly collect personal data from persons under 21 years of age. If 456be becomes aware that personal data has been collected from a person under 21, it will take immediate steps to delete that data and close the associated account. If you believe that 456be may have inadvertently collected data from a person under 21, please contact us immediately at [email protected].
11.Third-Party Links and Services
The 456be Platform integrates with third-party service providers including game content providers (Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, Ezugi) and payment processors (bKash, Nagad, Rocket, Upay). These third-party services operate under their own privacy policies. 456be is not responsible for the privacy practices of third-party providers. When you interact with a third-party service integrated into the 456be Platform, your data may be processed by that third party in accordance with its own privacy policy. 456be recommends that you review the privacy policies of any third-party services you use in connection with the Platform.
12.Changes to This Privacy Policy
456be reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or the structure of the Platform. When we make material changes to this Policy, we will notify registered players by posting a notice on the Platform and, where the changes are significant, by direct communication to the mobile number or email address associated with your account.
The date at the top of this Privacy Policy indicates when it was last updated. Your continued use of the 456be Platform following any update to this Policy constitutes your acceptance of the revised Policy. We encourage you to review this Privacy Policy periodically to stay informed about how 456be protects your data.
13.Contact Us
If you have any questions, concerns, or requests in relation to this Privacy Policy or the way 456be handles your personal data, please do not hesitate to contact our support team. We are available 24 hours a day, 7 days a week, and we aim to respond to all privacy-related queries promptly.
Email us at: [email protected]